Join us for a special edition of the Robert Family Launch Strategy Seminar featuring Dr. Michael Crooke, visionary business strategist, UO faculty member, and former CEO and navy seal. Crooke will introduce his soon-to-be-released book, The Culture of Team Flow, during this session exploring what makes high-performing teams thrive—and how those insights directly support the successful launch of new ventures.

Whether you’re an MBA student, an entrepreneurial faculty member, a Knight Campus collaborator, or one of our valued industry advisors, this seminar offers powerful tools and fresh perspectives on leadership, innovation, and enterprise-building.

Join us afterward at Rennie’s Landing for refreshments and conversation.

The Robert Family Launch Strategy Seminar Series helps transform University of Oregon research discoveries and student innovations into investment-ready ventures. Created in partnership with the UO Foundation’s Launch Oregon fund and the Lundquist College of Business, the series equips founders with the tools, mentorship, and strategic frameworks needed to move from concept to launch.

Be among the first to sample student-designed beers from the University of Oregon’s Brewing Innovation Program. The BRIN Release Party showcases three unique brews developed by students in partnership with Eugene’s craft brewing community and celebrates the creativity, collaboration, and science behind the art of beer making.

Join us for an evening of conversation, tastings, and discovery as students share their inspiration and process from concept to final pour. Please RSVP.